1000 Clicks to a New Social Media Revolution

• May 19th, 2010
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Wow, you know, I ran across something today that I had not even really considered: businesses considering social media as an actual threat.

I mean, once I looked at what businesses considered the “top threats of social media”, I can KIND OF see where they’re coming from, but really?  It just kinda looks like The Old School looking afraid of The New School.

That’s probably easier to gather when you’re solidly in the front row of The New School.

So, anyway, there’s a really great experiment being run right now by John Bottom of Base One.  During the prestigious IDM B2B Marketing Conference in London, Bottom is going to run an experiment.  He’s going to launch his new eBook, Threats & Opportunities: the Future of Social Media as Viewed by the UK’s Most Senior Marketers, live during the conference and then use ONLY social media to promote it.  His goal is to receive 1000 downloads by the end of the day to prove that social media is not only a prominent form of free media, but it’s also an incredibly effective one when used correctly.

You?  Can play along in this little game and download the eBook here. (I will be doing the same.)

I’m interested to see what his results are, but really, really hoping he meets his goal real-time.  How incredibly telling would that be if you can make a sales goal WHILE giving a presentation and demo of a newly-launched product?